P&O Britannia Debuting High Fashion Brands on the High Seas


The upcoming P&O Britannia will debut a wide selection of high fashion and high street brands when the ship launches in March 2015. Brands including Crew Clothing, The White Company and Beaverbrooks will take to the seas for the first time alongside more establish P&O partners such as Omega, Chanel and Harrods.

P&O Cruises’ marketing director Christopher Edgington enthuse: “We are constantly looking to increase the choice that we offer guests in our on-board shops and are delighted to have gained the support of a number of iconic brands wanting to be part of the Britannia experience. Our guests love to indulge in a bit of retail therapy and they’re sure to appreciate the exciting new additions to the shopping line-up.”

Brands making their P&O debut on the Britannia:


For more than 150 years, Switzerland-based Chopard have been producing luxury watches, accessories and pieces for jewellery.

Chopard - Thomas8047

Crew Clothing

Popular with Kate Middleton, Crew Clothing is a British casual-wear company formed in 1993 by Alistair Parker-Swift whilst running a windsurfing school in Devon.


Desigual is a Spanish clothing brand specialising in patchwork designs, graffiti art, flamboyant colours and intense prints – popular with celebrities such as Bar Refaeli. Britannia’s passengers will be able to choose from a wide range of t shirts, tunic tops, summer dresses and a selection of bags.

The White Company

For more than 20 years The White Company have been designing and developing highly detailed clothing and lifestyle products – principally in white tones. The on-board range is set to feature items such as super-soft joggers, t shirts and hoodies.

The Britannia will become the largest cruise ship registered to Britain upon launch. The ship will debut on 14 March 2015, taking on a cruise through the Mediterranean.

Images sourced via P&O Cruises and Flickr Creative Commons. Credits: Thomas8047


About Author

Claire has worked in the travel industry since leaving college in 1994. One of this blog's most regular contributors, Claire covers cruise news and industry trends.

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