Cruising Bang On Trend with British Holidaymakers


Affordable, convenient and always luxurious, cruise holidays are definitively back in favour, with the latest figures from a leading industry conference confirming that Brits love to sail. Straight from Florida’s Seatrade Cruise Global conference in Fort Lauderdale, industry analysts revealed that after several years of stability, 2015 saw a record 1,789,000 British and Irish passengers take to the seas. This represents a 9% increase on 2014’s figures, not to mention the biggest jump in seven years.

Home-grown cruising wins over Brits

As well as overall figures increasing, the number of passengers kicking off their cruises from UK ports rose to 840,000, while the number of fly/cruise holidaymakers spiked to 949,000. This represents respective increases of 12% and 4.9%. Andy Harmer, UK & Ireland director of the Cruise Lines International Association was quick to get behind the new statistics, and comment on the fact that cruising is definitely back in vogue.

“The figures bear testament to the diversity that cruising offers today’s holidaymakers… demonstrated by the increasing number of ships sailing from British ports,” he said.


The Med dominates as destination of choice

Unsurprisingly, the Mediterranean retained its crown as the UK’s favourite cruise destination, with 672,000 passengers seeking out sun, sand and European chic. Britain’s 57 cruise ports also proved popular with both local and international tourists, attracting a record 1,017,000 passenger day calls from a total of 107 ships. Overall, this marks a 10% increase from 2013.

“The magic million is a fantastic figure to reach and is almost triple the day call figures that we first started recording back in 2006,” said CruiseBritain’s Chair Angie Redhead. “The growth in passengers is the continuation of a steady trend and one that we and our members work tirelessly to encourage.”


Kudos to the Danube, Rhone and Seine

Europe’s stunning rivers played a key role in boosting numbers, with the popularity of river cruising spiking by 8% within the UK market. Industry experts also credited the boom to a remarkable rise in investment from lines launching innovative, amenity centric river vessels that set new standards for small scale cruising.

“This, coupled with an ever-increasing choice and diversity of itineraries in Europe and further afield, has led to more UK passengers than ever opting for a river cruise holiday,” Harmer added.

Want to embark on a luxury cruise that departs from your doorstep? Get in touch with our friendly team of Cruise experts today to chat about cruise itineraries departing from Southampton, Tilbury on the Thames, Liverpool, Belfast, Edinburgh and more. Alternatively, give our friendly sales team a call on 0808 2746 777.

Image via Flickr Creative Commons. Photo credits: Roderick Eime, Henk Sijgers, Admanchester


About Author

Claire has worked in the travel industry since leaving college in 1994. One of this blog's most regular contributors, Claire covers cruise news and industry trends.

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