Norwegian Cruise Line has recently announced that it’s established a partnership with The Recording Academy, the American organisation best known for the GRAMMY Awards.
This exciting partnership is set to launch in February 2014 and as a result Norwegian Cruise Line has been named as the ‘Official Cruise Line Partner of the GRAMMY Awards’.
Norwegian Cruise Line and The Recording Academy will see the GRAMMY Experience at sea onboard Norwegian’s latest ship, Norwegian Getaway. This amazing passenger experience will include fascinating artifacts specially chosen from the GRAMMY museum and will feature live musical performance by previous winners of the prestigious award. For music-lovers, it’s difficult to find a better cruise experience!
“Partnering with The Recording Academy and its prestigious GRAMMY Awards to bring the first GRAMMY-branded experience at sea on board Norwegian Getaway is a huge coup for us as we continue to innovate with entertainment…This GRAMMY venue with nightly performance by top-notch musicians elevates the offerings on Norwegian Getaway to a whole new level.”
Kevin Sheehan, Norwegian Cruise Line’s Chief Executive Officer.
“The Recording Academy is always looking for unique ways to elevate the GRAMMY brand and extend the GRAMMY experience throughout the year…This new partnership with Norwegian Cruise Line allows us to continue expanding our brand’s reach globally and bring new forms of GRAMMY-themed entertainment to music fans everywhere. We couldn’t be more pleased with this new alliance between one of the leading cruise lines and one of the most credible and recognized brands in music.”
Neil Portnow, President/CEO of The Recording Academy.
About The Recording Academy
The Recording Academy was founded in 1957 and is an organisation for people working in the music industry, from artists to producers. The organisation aims to give assistance and support to musicians in time of need. The organisation is most popularly known for the prestigious GRAMMY Awards, in which nominees from the popular music industry vie to take home the iconic gramophone trophies; a marker of excellence in song writing and performance.
About Norwegian Cruise Line
Norwegian Cruise Line draws upon its successful 46 year old history in providing its passengers with fantastic and innovative cruise experiences. The line was very recently awarded as ‘Europe’s Leading Cruise Line’ by the renowned World Travel Awards for the fifth year in a row! Norwegian is well-known for its creation of the concept of Freestyle Cruising, which allows holidaymakers much more flexibility and creativity in how they plan their cruises. Passengers can relax, be active, go exploring onshore, or indulge in various activities at their pleasure. Norwegian Cruise Line realises that if you put passengers in control of their holidays, it will only enhance their experience!