Branson Invites Cruise Fans to Shape Virgin Cruises


It’s been a busy couple of weeks for the team planning and preparing the upcoming Virgin Cruises with the new line announcing they are due to launch three ships rather than the anticipated two and moving the launch date back to 2020. Richard Branson and co have now announced they are welcoming input from cruise fans around the world to help produce a cruise line designed around the needs and tastes of the industry’s faithful.

The first of the ships is due to launch in 2020, based out of Miami and completing itineraries around the Caribbean. With a 2,860-passenger capacity, the ship will be joined by identical sisters in 2021 and 2022. Some of the design features are yet to be finalised with Virgin Cruises president, Tom McAlpin, inviting cruise fans to leave feedback on the company website.

He enthused: “We’re in a strong position to create something very, very special” before adding that the new line would be built “around the needs and desires of the customer.”

These announcements were made this week during a conference in Miami – attended by McAlpin and Branson who arrived in a helicopter through a cloud of Virgin red smoke. The charismatic Branson was appropriately attired in a white captain’s shirt and maritime hat with Virgin branding.


Branson added: “This is a very exciting day for Virgin and travellers around the globe. We now have the right partners in place to build a world-class cruise line that will redefine the cruising experience for good. The Virgin Cruises approach will appeal to cruisers and non-cruisers alike, and we look forward to being in Miami and delivering an experience for people who want a new way to cruise.”

Having already launched an airline and even a space travel company, Branson has long envisioned a cruise line – announcing in 2014 when plans for Virgin Cruise first came to light: “It’s no secret that I’ve dreamed of starting a cruise line for a very long time. [I want to] shake up the cruise industry and deliver a holiday that customers will absolutely love.”

With more and more innovative features coming to cruise holidays – there is great potential for Virgin Cruises to create something unique and spectacular for the industry before the first of the ships launches in five years.

Images sourced via Flickr Creative Commons. Credits: [email protected]


About Author

Claire has worked in the travel industry since leaving college in 1994. One of this blog's most regular contributors, Claire covers cruise news and industry trends.

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