Ambassador Ambition is a welcoming, mid-sized cruise ship designed specifically for the UK market, offering great-value sailings from regional British ports. Known for her friendly atmosphere, classic décor and no-fly convenience, she’s ideal for cruisers who enjoy traditional cruising with a relaxed pace. Expect comfortable cabins, sociable lounges and itineraries focused on longer stays in port.
Passengers
1200
Currency
GBP
Decks
10
Language
English
Length
216
Launch Date
1999
Refurbishment Year
2022
Dining aboard Ambassador Ambition is centred around relaxed sophistication, attentive service and classic British tastes, complemented by international favourites. The main dining venue, Buckingham Restaurant, offers beautifully presented multi-course menus served at your table each evening, with a rotating selection of seasonal dishes and vegetarian options.
For more flexible dining, Borough Market delivers a casual buffet experience throughout the day, ideal for breakfast pastries, lunchtime salads or evening comfort food. Guests looking for something a little different can reserve a table at Lupino’s, the ship’s Italian-style speciality restaurant serving freshly prepared pasta dishes, classic desserts and regional wines.
Around the ship, you’ll also find the Poolside Grill for burgers and hot snacks, alongside coffee and light bites available in the Angel Bar and Raffles Bar. Dining on Ambition is unhurried, sociable and designed to feel welcoming rather than formal.
The Ambition cruise ship focuses on traditional cruise entertainment delivered with polish and personality. The Palladium Theatre hosts live production shows, guest entertainers, tribute acts and talks, with comfortable seating and excellent sightlines throughout. Evenings often continue in the Cavern Lounge, where live bands, themed music nights and dancing create a classic cruise atmosphere.
During the day, guests can enjoy enrichment lectures, quizzes, craft workshops and card games in dedicated lounges, or browse the onboard shops offering fashion, gifts and travel essentials. The Green Sea Spa provides a calm retreat with treatment rooms, a hair salon and wellness services, while the gym and outdoor walking decks appeal to those who enjoy staying active at sea.
For a relaxed drink, the Purple Turtle Pub offers a traditional pub feel, while the Angel Bar is ideal for pre-dinner cocktails and conversation.
Ambassador Ambition is primarily designed for adults who enjoy a classic cruising style, making it particularly popular with couples and mature travellers. While children are welcome on selected sailings, the onboard experience is tailored more towards relaxed entertainment, cultural activities and social dining rather than high-energy attractions.
Families travelling together will appreciate the spacious public areas, attentive service and calm onboard environment, especially on longer itineraries where destination exploration takes centre stage.
The Ambassador Ambition cabins are thoughtfully designed, offering comfort, practicality and excellent value. Accommodation options include:
Guests often refer to the Ambassador Ambition deck plan when choosing their ideal cabin, as the layout is easy to navigate and thoughtfully arranged for smooth access to dining and entertainment venues.
Ambition cruises are best suited to travellers who value classic cruising, friendly British service and longer port stays. Couples, solo travellers and groups of friends enjoy the sociable onboard atmosphere, while guests new to cruising often appreciate the ship’s manageable size and traditional layout.
If you enjoy evenings of live music, destination-led itineraries and relaxed dining without crowds or gimmicks, Ambassador Ambition delivers a refined and comfortable experience.
The Ambition cruise ship itinerary programme focuses on no-fly cruises from regional UK ports, making holidays at sea both convenient and accessible. Sailings explore the Norwegian Fjords, British Isles, Iceland, the Baltics, the Canary Islands, Canada and the Caribbean.
With extended time in port and thoughtfully paced itineraries, Ambition allows guests to immerse themselves in each destination without feeling rushed. Departures from ports such as Liverpool, Newcastle, Dundee and London Tilbury mean less travel time and more holiday enjoyment.

Come aboard the undefined and discover one of 80 cabin categories on a total of 10 decks that can accommodate 1200 passengers. Choose your dream cabin and feel at home on board the undefined!
Can each guest register their own payment card?
Are there wheelchair-accessible cabins?
Are formal nights included?
What currency is used onboard?
Is laundry service available?
Customer reviews for Ambition
Ship
2
Gastronomy
2.5
Service
2.5
Entertainment
2.5
Cabin
2